

Maison
TAG Heuer
The chronograph of the racing paddock.
Motorsport timing translated into wristwatches: Carrera, Monaco and Autavia. The most accessible entry into mechanical chronographs with genuine provenance.
Heuer has timed racing since 1911 and gave the world the first automatic chronograph calibre in 1969. The square Monaco, worn on screen at Le Mans, remains one of the most recognisable watches ever made.
Collections
Families we source
Collecting guide
What to look for
Calibre matters
In-house Heuer 02 references are valued well above modular ETA-based chronographs.
Dial condition
Chronograph registers and printing show wear quickly; sharp printing is worth paying for.
Anniversary editions
Limited Monaco and Carrera reissues tend to hold value better than standard production.
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TAG Heuer references
Sourcing
Looking for a specific TAG Heuer reference?
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